What is frequent traveller data?
In an ever more competitive market, where do you think travel agents can turn to for an edge over their competitors? Many might say that they need to have the best deals, but what if there was a way to personalize each customer’s experience? This is where data comes in. By understanding their customer’s travel patterns, agents can not only provide them with better deals but also recommend activities and destinations that they may not have even considered. In this blog post, we will explore how data can be used to help increase travel agent sales. From understanding customer trends to predicting future behavior, read on to learn more about how data can help you sell more. What is frequent traveller data? When it comes to booking air travel, many customers are now using online travel agencies (OTAs) such as Expedia or Travelocity. These OTAs offer a convenient way to compare prices and book flights, but they also have a downside for travel agents. When a customer books a flight through a...